tips and incentives

Fundraising Tips and Incentives

The Richmond SPCA hosts the Dog Jog and 5K each year is to help dogs and cats in need. By raising support in honor of your participation, you help save the lives of thousands of pets in our community.

Here are some examples the difference the money you raise makes:

  • $25 can fully vaccinate an adult dog
  • $50 can bottle-feed three infant kittens around the clock for a month
  • $125 can cover the adoption fee for a cat
  • $250 can cover the costs of spay surgeries for two pet patients of our Susan M. Markel Veterinary Hospital
  • $500 can treat five dogs for life-threatening heartworm disease
  • $1,000 can fuel our transfer vans for one month of lifesaving rescues of dogs and cats from shelters where their lives are at risk

Incentives to Fundraise

Prizes are awarded to our top fundraising individuals (youth and adult) and teams! All prizes and incentives can be picked up outside Smoky’s Training Center, when 5K Race results are posted.

Paw-some Pup: Raise $100 or more, and you’ll be entered for the chance to win a prize on “Win-It” Wednesdays leading up to the Dog Jog, 5K and Block Party in March.

Dynamic Doggo: Raise $250 or more, and you’ll get a limited-edition 22nd Annual Dog Jog, 5K and Block Party mug. You’ll also be entered into our “Win-It” Wednesdays!

Fabulous Fido: Raise $500 or more, and you’ll get a limited-edition 22nd Annual Dog Jog, 5K and Block Party tote bag. You’ll also be entered into our “Win-It” Wednesdays!

Marvelous Mutt: Raise $1,000 or more, and you’ll get the opportunity to name a pet in the care of the Richmond SPCA and receive a limited-edition 22nd Annual Dog Jog, 5K and Block Party tote bag and mug. You’ll also be entered into our “Win-It” Wednesdays!

mug and tote

Tips for Fundraising

Register. Sign up online today! You will automatically be set up with a personal fundraising web page.

Tell your story. Personalize your fundraising web page with a photo and be sure to tell your page visitors why the cause of helping homeless dogs, cats, kittens and puppies is important to you. Use this space to ask your friends, coworkers and family to make a donation in your (or your pet’s) honor.

Get the word out. Use the email and social media tools available after logging into your fundraising page to ask friends and family to support your participation in the Dog Jog, 5K and Block Party. Consider sending updates to your current and potential supporters to keep them in the loop about your fundraising success. Send letters via snail mail to friends and family and provide them with a stamped envelope with your address on it – it’s so easy they’ll have to donate!

Double your donations. Does your company have a matching gift program? Ask your employer to match what you raise.

Donate your birthday. Ask that your friends contribute to your fundraising goal instead of purchasing a gift for your upcoming birthday, anniversary or other special occasion. You can easily do this by creating a Facebook Fundraiser.

Give something up. Donate what you would have spent on an online purchase, a coffee or takeout from a restaurant. Contribute the money you saved to your fundraising goal – and enjoy the sweet satisfaction that you’re helping a pet in need!

Join or create a team. Teamwork, even at a distance, puts the FUN in fundraising! Put together a team of coworkers, friends or family and fundraise together for the Dog Jog, 5K and Block Party.

When you create a team, you have the opportunity to learn how your dollars benefit the pets in our care by following the pre-adoptive journey of an actual dog or cat in real time. Updates are provided to motivate your team at various fundraising milestones. Don’t miss this opportunity to see how you are part of the team saving lives at the Richmond SPCA!

Already registered, but want to create a or join a team? No problem! Contact Janae Jones at 804-521-1309 or email for help.

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