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Legend Brewing Company introduces Bruce’s Bier, a Bavarian Pilsner that raises funds for the Richmond SPCA

Posted on Wednesday, April 14, 2021

RICHMOND, Va.— The newest offering from Legend Brewing Company is a Bavarian Pilsner inspired by the memory of a local family’s dearly departed dog, Bruce, a big dog with an even bigger personality. The beer’s debut on Thursday, April 22 will support the care of homeless pets at the Richmond SPCA.

At the Richmond SPCA’s 22nd Annual Fur Ball on Saturday, November 7, 2020, auction was moved online, but the popularity of Legend Brewing Company’s auction package remained. The unique package was first offered in 2019 with the opportunity to work with the brewers at Richmond’s Legend Brewing Company on a limited-release beer to feature the winning bidder’s own pet on the label. This year’s winning bid from the Goddard family resulted in the creation of a Bavarian Pilsner called “Bruce’s Bier” named after the family’s beloved giant dog, Bruce. 

Though Bruce sadly passed away from old age in December, the Richmond SPCA, Legend Brewing and the Goddard family proudly join together in celebration of his spirit with a Bavarian Pilsner as light, lively and as crisp as the legend himself. 

In order to maximize the lifesaving impact of your purchase, Bruce’s family has decided to match each dollar Legend is donating. For each purchase of a pint or 4-pack, not one, but two dollars will be donated to help homeless pets in the care of the Richmond SPCA. Bruce’s legend lives on!

Bruce’s guardians, Steve and Cheryl Goddard, describe Bruce as a charming dog who brought laughter and fun everywhere he went. “Bruce was a true party animal and a friend to all. We are honored to celebrate him with a delicious and refreshing Legend Brewing pilsner that will help raise critical funds for the homeless pets of the Richmond SPCA,” said Cheryl Goddard.

The pilsner will be available from Legend Brewing Company’s Richmond Brewpub beginning at 11:30 a.m. April 22. Legend Brewing will donate $1 to the Richmond SPCA for every four pack and pint sold from open to close. Outdoor dining and limited indoor dining are available at the Richmond pub with an option for pickup as well.

“In 27 years of being a part of the Richmond community, our long time partnership with the Richmond SPCA is one of our proudest community relationships,” said Dave Gott, Vice President of Legend Brewing Company. “To see the many animals in their care and realize each one is an orphan just waiting for a family to love is heart breaking. There is no way anyone can see these animals and the hope the Richmond SPCA offers and not feel called to action.”  

The Goddard’s winning bid of $5,500 for the auction package went to the Richmond SPCA’s Cinderella Fund and is being used to deliver lifesaving veterinary treatment to sick and injured dogs and cats taken into the care of the local nonprofit humane society.

Richmond SPCA Chief Executive Officer Tamsen Kingry said, “Bruce was incredibly fortunate to have a family like the Goddards who gave him the very best care during all the years they were together. It is a fitting legacy that homeless pets will enjoy the same level of care and veterinary treatment in his memory, and we are so grateful to our partners at Legend Brewing for making that possible.”


Tabitha Treloar and Roux (dog)
Tabitha and Roux

Tabitha Treloar joined the Richmond SPCA in 2005 as an admissions counselor and has been our director of communications since 2010. She and her husband live in Richmond with five Richmond SPCA alumni – two cats and three dogs.

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